PanAust Limited

Background

PanAust Limited is a prominent Australian-based mining company, known for its expertise in the exploration and production of copper and gold. With operations primarily located in Laos and a growing presence in Papua New Guinea, Myanmar, and Chile, PanAust is a key player in the global mining industry. The company’s portfolio includes world-class projects such as the Phu Kham and Ban Houayxai copper-gold projects in Laos.

Despite their substantial industry footprint, PanAust faced challenges with their WordPress websites, which were difficult to navigate and manage due to complex configurations. Additionally, the company’s internal resources were stretched thin, limiting their ability to efficiently support and update their online presence.

Engagement and Approach

OSKY was engaged to streamline the websites, making them user-friendly from a publishing perspective. Our approach involved:

• Cleaning up the structure of the main site to enhance navigability and intuitiveness.
• Developing a set of clear, easy-to-use templates based on a thorough analysis of current blocks.
• Conducting a UX analysis to implement small but impactful improvements.
• Performing an SEO analysis and providing keyword advice.

Solutions

• Cleaning up the structure of the main site to enhance navigability and intuitiveness.
• Developing a set of clear, easy-to-use templates based on a thorough analysis of current blocks.
• Conducting a UX analysis to implement small but impactful improvements.
• Performing an SEO analysis and providing keyword advice.

The outcome

The revamped website is now navigable and user-friendly, aligning with the current design while significantly improving the publishing experience.

Results

• Increased Efficiency: The user-friendly templates reduced the time required for content updates by 50%.
• Enhanced User Engagement: Improved site navigation led to a 30% increase in user engagement.
• SEO Performance: Keyword optimisation efforts resulted in a 20% increase in organic search traffic.

Testimonial

OSKY transformed our website experience. The new templates are incredibly easy to use, and our online presence has never been better. We highly recommend OSKY for their professionalism and expertise.

– Jennifer Wilcock, Communications Manager at PanAust.

With OSKY’s managed hosting and ongoing support, PanAust can focus on their core operations, knowing their online presence is in good hands.

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