In its recent publications, Google has zoomed in on a buzzy term that’s taking the digital marketing world by storm right now: micro-moments. Micro Moment Marketing includes strategies that take advantage of “micro-moments” and capturing the attention of your market very, very quickly.
The Reason Behind It
Every day your customers get confronted by tons of ads, offers, EDMs, text messages, Facebook posts, push notifications, tweets, reblogs, and regrams. Several studies found that consumers spend an average of 4.7 hours each day on their smart phones. That’s an awful lot of time, and as users are bombarded with so much information that it’s simply easier for them to ignore. The challenge now is how to make them pay attention? This is where micro-moment marketing comes in.
Micro-Moments in Your Consumers’ Lives
According to Google, micro-moments are the very moments when your customers turn to their devices to take an immediate action: “These I-want-to-know, I-want-to-go, I-want-to-buy and I-want-to-do moments are loaded with intent, context, and immediacy.” Today’s marketing game focuses on leveraging on these moments and the trick is show up instantly when your customer needs you.
The Hows
How to tap into their micro-moments? Be there. When they need an answer as they ponder over a purchase, be there with your fast and functional mobile experience. Brainstorm with your team on the queries that your customers will ask about your product and brand. Let all information they need be accessible right away. Give them easy-to-digest and snackable content, and you’re good to go.
Allow us to help you look for your consumers’ micro-moments! Email us now.
